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Intuit, the company behind products like QuickBooks and TurboTax, is getting into the small business lending space. With QuickBooks Capital, QuickBooks users can now get access to small business loans up to about $35,000 for up to six months right from inside their bookkeeping software.

It’s worth stressing that Intuit is lending its own money here. This is not some kind of referral service that connects businesses with lenders. “We have a history of working with partners,” Intuit’s head of QuickBooks Capital Rania Succar told me. “But we realized there was so much more possibility if we do it ourselves. […] We are exploring other models, but for now, we are putting our own capital behind it.”

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